UGC Creators

Hi, we’re Joe & hayley

We’re the creators behind Flow State Assistance—full-time van lifers bringing lifestyle, travel, and outdoor brands to life through cinematic UGC. Our content is authentic, relatable, and designed to connect with your audience, build trust, and showcase your products in real-world adventure settings.

Joe brings 15 years of experience in the outdoor industry and a passion for photography and videography. Hayley is always ready for the next adventure, helping capture every moment with creativity and energy. Living on the road means we naturally put gear to the test—from snowy mountain peaks to everyday van life—creating content that shows real-life use and inspires action.

Our style is clean, warm, and approachable, with a focus on cinematic storytelling, lifestyle, and durability. We often feature our cute dog, adding personality and relatability to every story we tell.

Let us handle the content so you can focus on running your business—while we bring your brand’s story to life.